Market sizing
How many target companies exist and where they are.
Research from The Lead Market group
Market research that tells you where demand is, before you spend on sales.
TLM Insights runs market sizing, competitor analysis and buyer surveys for B2B companies, drawing on The Lead Market's data and campaign results across 40+ industries.
Addressable accounts by region18,400
What TLM Insights does
Market research & B2B intelligence (TLM group). Every service below can be taken on its own or combined into one plan.
Competitor analysis
Positioning, pricing and messaging of your rivals.
Buyer surveys
Short surveys and interviews with real decision-makers.
Campaign benchmarks
Reply and conversion data from comparable campaigns.
Territory planning
Data to decide which regions to enter first.
Executive readout
A clear presentation with recommendations.
How it works
A clear, four-step process so you always know what happens next and when.
Scope
Agree on the questions to answer.
Gather
Data, surveys and interviews.
Analyse
Findings tested against campaign data.
Present
An executive readout with next steps.
Who we work with
Built for teams that want dependable results without managing another vendor closely.
B2B foundersSales leadersPrivate equityConsultanciesMarket entrants
40+industries of data
3–4 wkstypical study
Executivereadout
Ready when you are.
Tell us a little about your business and we will reply within one working day with next steps.